Marketing/Copywriting/B2B/B2C
Brand: Chipotle
Ask: Create a quick editorial-style promo post for Complex Magazine announcing Chipotle’s new limited-run carne asada steak.
Brand: Tushy Bidet
Ask: Incorporate the Tushy Bidet in an editorial-style advert for Romper Magazine.
Solution: A listicle touting the benefits of using a bidet postpartum that emphasizes how the Tushy Bidet can be useful.
Brand: Amazon Prime
Ask: Create a brief promo post for Complex Magazine directing users toward Amazon Prime Video to watch “The Boys.”
Brand: Global Women’s Basketball Association
Ask: Drum up interest in women’s basketball for the Global Women’s Basketball Association.
Solution: A feature story on the exceptional work of Khalia Collier, owner of the St. Louis Surge.
Brand: IMAN Cosmetics
Ask: Iman (the supermodel) would always come up with a theme for her monthly blogs and ask the writers to create something around that theme. The theme here was “Holiday Party Glam,” and this is what I came up with, which she approved when it was complete.
Brand: EmblemHealth
Ask: Raise awareness around COVID-19 vaccine efficacy and address disparities in COVID-19 health, which impacted BIPOC communities the most in the New York City area.
Solution: I worked with a team that created a brand campaign that featured a variety of BIPOC community leaders in the New York City area who chose to get vaccinated against COVID-19. I wove their personal stories of community work and survival during the pandemic into the overarching concept of the importance of getting vaccinated.
EmblemHealth Continued. This is one of five stories for the vaccine campaign.
